Simply Leonardo DiCaprio

These are the perks of signing on the dotted line with Rolex. Shortly after the Crown announced its new Land-Dweller collection, Leonardo DiCaprio was spotted wearing it at CinemaCon.

Rolex had a Sea-Dweller for divers plumbing the ocean’s depths and a Sky-Dweller for travelers criss-crossing the globe’s airways. All that was needed was a watch for—well—everybody else.Now we have it in the form of the Land-Dweller, the first new collection since the debut of the 1908 in 2023.

The new design draws inspiration from the brand’s Oysterquartz models from the late 1970s. The new Land-Dweller shares its predecessor’s integrated bracelet design, a first for a Rolex since the Oysterquartz’s discontinuation in 2001. For those for whom the siren call of the Gérald Genta-penned Royal Oak and Nautilus is simply too powerful to resist, the Land-Dweller provides welcome relief—plus the cachet of a watch with a famous coronet on its dial. (How available it will be to folks who didn’t finally get their Oscar for The Revenant is still a mystery.)

Rolex‘s longtime alignment with cinema extends to its sponsorship of the Academy Awards since 2017 and its status as a founding supporter of the Academy Museum of Motion Pictures — and now the luxury watch brand has welcomed Leonardo DiCaprio into the Rolex family.

The Oscar-winning actor was named on Tuesday as the latest Rolex “Testimonee,” the watch brand’s appellation for its stable of brand ambassadors. In an announcement on Rolex’s site, the Geneva-based brand referred to DiCaprio as a “Hollywood icon and climate champion … renowned for his transformative performances and his tireless advocacy for environmental causes.”