LEONARDO DICAPRIO ON THE RELEASE OF HIS LIMITED EDITION TAG HEUER AQUARACER 500M CALIBRE 5
How did it feel to be included in the design of a watch?
TAG Heuer has always worked with the best team of designers and it really shows in their work. Every year, you can count on TAG Heuer to come out with a product that becomes an instant classic. I was proud to be a part of that process.
How did you process? What were you looking for?
I started with a design from an existing TAG Heuer watch and tried to make it even more distinctive. I wanted to find a color that reflected our sustainable development campaign while at the same time was unique for a timepiece. From there, I started working on the dial and incorporated the meridian lines that represent our world. In the end, I think we found a way to represent our planet with an appropriately elegant design.
Why did you pick deep blue color for your co-designed watch?
The watch is a deep blue, the color of the ocean. Since water is one of the most valuable resources we need to safeguard to ensure the future of our planet, I thought it was an appropriate choice. It represents this unique blue planet that we must protect for our future generations.
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Tag Heuer, and Leonardo DiCaprio to design a clock for the Environment: The actor served as co-designer of the model Aquaracer 500M Caliber 5 Limited Edition. A portion of sales proceeds will benefit the environmental NRDC and Green Cross International. A portion of sales proceeds will benefit the environmental NRDC and Green Cross International.