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LEONARDO DICAPRIO’S VEGAN CHICKPEA SNACK BRAND RAISES $8 MILLION


Certified organic vegan puffed chickpea brand Hippeas has closed an $8 million fundraising round.
The brand – which shot to fame after Academy Award-winning actor and environmentalist Leonardo DiCaprio gave it his backing with an investment in 2017 –  has already raised $14 million. New investors include venture group CAVU, barkTHINS founder Scott Semel, as well as some of Hippeas’ own employees.
Already a hit with consumers, Hippeas are currently available in 40,000 stores internationally, including Target in the U.S., and Tesco, Sainsbury’s, Asda, and Boots in the UK.

It was this rate of growth that encouraged CAVU to take part in the latest round of fundraising, according to the group’s managing partner Brett Thomas. He told Nosh“The biggest thing for us is that we see this as working across all channels… the velocities are as strong in conventional and club as they are in natural. Which tells you there’s something that resonates with the consumer.”