Leonardo DiCaprio encouraged his 19.5 million Twitter and 18 million Facebook followers to reduce their meat consumption to fight the climate crisis. DiCaprio shared an image of a Beyond Burger with a statistic about the positive carbon impact of every American replacing one beef burger with a plant-based option once per week, which would be the equivalent of taking 12 million cars off the road. “Every single person can help the planet and reduce climate change with one small choice every week,” DiCaprio said.
DiCaprio is an early investor in Beyond Meat and is an environmental advocate who uses his celebrity status to bring awareness to the negative environmental impact of animal agriculture. “Livestock production is a major contributor to carbon emissions,” DiCaprio said on the heels of his 2017 investment in Beyond Meat. “Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.”