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TAG Heuer Celebrates 150th Anniversary

TAG Heuer today kicked off a celebration if its 150th anniversary at an invitation-only event for more than 600 guests, honoring actor and climate change activist Leonardo DiCaprio for his dedication to saving the environment. DiCaprio has an ongoing partnership with the company that benefits the NRDC and Green Cross International.

In his remarks, Leonardo DiCaprio – wearing the new Carrera 1887 – discussed his pride in being an ambassador for the company : “I am excited to be here to celebrate TAG’s 150th birthday,” said DiCaprio. “I am proud to be associated with a company that not only has a rich and storied history, but also understand the importance of doing good in the world. Our partnership, which enables people to buy a quality timepiece and help save the planet at the same time, is a model I hope other brands will follow.”

Source: PR Newswire

Scans (Thanks to Barby)

Anna
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Diva e Donna
Donna Moderna
Empire
Esquire UK
US Weekly

2 Comments

  1. I’m liking it. Just wish I could afford a watch myself. I don’t know if they make ladies’ but I’d buy one anyway in support . . . if I was in the financial position to do so, that is. :thumbsup:

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